In a nutshell

I write and think for brands and digital products.

↓

Currently

Freelancing as a Verbal Identity Lead + Brand Writer


Leading The Artist’s Way groups for creatives around the world

Illustrating and photographing stories about facing fear

Capabilities

My work sits at the intersection
of thinking and making.

01

I immerse myself.

Research field trips
Stakeholder interviews
Audits + insights

02

I tell strategic stories.

Voice + messaging + naming
Creative brand ideas
Crystal clear presentations

03

I bring voices to life.

Copywriting
Verbal identity workshops

Experience

After thinking and making as a Senior Verbal Designer at R/GA, I’m now freelancing. I’m currently based in New York City.

While I’m a brand writer by trade, my favorite part of the work is partnering with non-writers. On Zoom. In a war room. And, of course, in the GIF-friendly Slack threads.

Agencies I’ve worked with:

R/GA
Koto
DesignStudio
Vocabulary
Reed Words
Doublebit Narrative
Third Person Studio
Big Spaceship
VICE
Virtue Worldwide

Brands I’ve worked on:

J.P. Morgan Chase
Google Play
Google Fitbit
Amazon Prime
Sephora
Starbucks
The Home Depot
Scott’s Cheap Flights
Dunkin’
Opendoor
SiriusXM
Bowery Farming
Alcon
and more